KARENATION

OUR VISION

Our ambition is clear and deliberate: to build a K-Beauty empire by establishing ourselves as the market leader, with a strong presence in Europe and Africa, through a prestigious e-commerce site, physical stores and an immersive and avant-garde customer experience.

OUR MISSION

Skincare with purpose

Our mission? To break down barriers and offer everyone radiant skin, without compromise.

KARENATION doesn't just resell Korean products: we are the new benchmark for K-Beauty, a must-see destination for anyone looking for excellence, innovation and inclusivity.

INCLUSIVITY & UNIVERSALITY

YOUR SKIN, YOUR STORY

K-Beauty for everyone: No matter your gender, skin color, or skin type, everyone deserves access to the best Korean skincare.

✔️ Products suitable for light, mixed and dark skin

✔️ Care for men and women, without distinction

✔️ Campaigns and visuals representing diversity

EXCELLENCE & EXPERTISE

EXCELLENCE & EXPERTISE

We only select Korean bestsellers and dermatologically-tested brands, validated by experts.

✔️ Collaboration with dermatologists, beauticians and beauty professionals

✔️ Rigorous testing to ensure effectiveness and safety

✔️ A personalized beauty guide to help each client find their ideal routine